Amazon, the largest e-commerce website in the world, has grown exponentially since its launch over 30 years ago. The giant e-commerce retailer now rakes in more than $ 61 billion in revenue each year. This is a testament to the fact that the online space is the new frontier. If you own a brick- and-mortar store, this is the best time to establish a robust online presence to expand your customer portfolio and broaden your sales. With that in mind, here are 5 key benefits of creating an e-commerce website for your brick-and-mortar business:
1. Broader market outreach for your e-commerce websites
According to Google, more than 60 percent of search queries today emanate from mobile devices. The same Google report says that more than half of online sales occur through mobile devices. This means that a business person who hasn’t established an online presence for their brick-and-mortar business is mission out on a glorious opportunity to increase scale their business. And with advances in internet technology, more people will own mobile phones, which means more shoppers will buy using their mobile phones. So setting up an online presence for your brick-mortar business should be a no-brainer today.
2. Online e-commerce websites can help get shoppers to brick-and-mortar stores
Although mobile shopping has grown exponentially, many shoppers still prefer to shop in physical stores. They want to see and feel the products for real before deciding to buy. This is why Amazon has initiated steps to build many physical stores to cater to this group of shoppers. However, physical store owners can increase in-store shopping experience and boost sales by creating an online presence. They can use their online presence to track potential clients and direct them to the location of their brick-and-motor stores to shop. Mobile strategies such as Geofencing can assist business owners to pinpoint Smartphone shoppers in and around their brick-and-motor stores and send them targeted offers that direct them to in-store customer care representatives who will help them to purchase what they want.
3. Mobile payments for e-commerce website sales are easier to handle
The mobile revolution has witnessed many money transfer companies innovating smart technologies such as mobile wallet to scale their businesses. This has greatly benefited e-commerce merchants as the technologies offer them convenient ways to handle mobile payments. In fact, research shows that the number of mobile phone ownership will double by 2019, which means online payments will largely be mobile. So creating an online store for your brick-and-motor business and integrating seamless mobile payments will determine whether your business succeeds or fails.
4. Creating e-commerce websites for your physical stores greatly lowers the cost of inventory
One of the greatest advantages of establishing an online store is that it minimizes inventory costs and enhances efficiency. An e-commerce store typically involves displaying pictures of a huge range of products without having to maintain a huge stock in the store. For example, an e-commerce website can display thousands of wide ranging products from renowned brands. When a customer orders a large quantity, the e-commerce merchant simply goes to the manufacturer, gets the products and supplies to the customer. This enables the e-commerce owner to substantially cut the cost of holding large inventory in their physical store. Create an e-commerce website with Shopify, it is an amazing platform!
5. Benefit of new knowledge in the e-commerce websites space
A brick-and-mortar business owner can benefit from new expertise by setting up an online presence. They will have the opportunity to learn customers shopping and buying behavior, learn new e-commerce website technologies to supercharge sales and interact with customers of diverse backgrounds throughout the world. This can be great for a merchant, as they will find new ideas to take their business to the next level.